Google Ads & Google Business Profile

Be the business they find first.

Ads that bring the phone calls, and a Business Profile that puts you on the map. Set up properly, adjusted every week, reported in plain English.

What we do

Two things, done properly.

Most local businesses don't need a full agency. They need their ads working and their profile turning up on Maps. That's the whole job.

Google Ads

Your budget pointed at the people already searching for what you sell — and kept off the searches that waste it.

  • Account built from scratch, or an existing one rescued
  • Keyword research, campaign structure and ad copy
  • Conversion and call tracking installed and verified
  • Weekly bid, budget and negative keyword adjustments

Google Business Profile

The listing that decides whether you show up on Maps when someone nearby searches. Claimed, verified and set up correctly.

  • Claiming and verification handled for you
  • Categories, services and service areas set properly
  • Hours, contact details and photos checked and loaded
  • Details kept accurate as the business changes
Specialist work

Clinics and regulated health businesses

Cosmetic, skin and laser, dental, allied health — you can't advertise the way a plumber does. Campaigns and ad copy written to sit inside the AHPRA advertising guidelines and the TGA's rules on therapeutic goods, so you get the enquiries without the compliance headache.

  • Ad copy and landing page wording checked against the AHPRA advertising guidelines
  • No testimonials about clinical care, no misuse of before-and-after imagery
  • TGA rules respected around naming prescription-only treatments
  • Written by someone running clinic ads under exactly these rules

How it works

  1. 01

    Free audit

    We look at your current ads and your profile, and tell you plainly where the money is leaking. No obligation, no jargon.

  2. 02

    Build

    Profile claimed and optimised, ad account built, tracking installed and tested. You're live in about a week.

  3. 03

    Run and report

    Weekly adjustments to what's working, and one clear monthly report: calls, clicks, and what each enquiry cost you.

When someone nearby searches, you're the first name they see.

Not the fourth page. Paid results sit above everything else from the day the campaign goes live, which is why ads work while the slower work catches up.

A local search results page, with the paid results at the top your logo physiotherapist narellan All Maps Images News Videos About 3,140 results (0.38 seconds) Sponsored N Narellan Vale Physio https://www.narellanvalephysio.com.au Physio in Narellan Vale | Same-Week Appointments No referral needed. Book online in under a minute. Sports injuries, back and neck pain, post-surgery rehab. Open Saturdays. Book Online Our Services Fees & Health Funds Call now Sponsored Camden Sports Physio https://www.camdensportsphysio.com.au Sports Physiotherapy Near Narellan Treating local athletes for 12 years. Early and late appointments available. Narellan Vale Physio 4.9 (87) Open until 6 pm · 1.2 km
A paid result at the top of a search on a phone physiotherapist narellan All Maps Images News Sponsored N Narellan Vale Physio narellanvalephysio.com.au Physio in Narellan Vale Same-Week Appointments No referral needed. Book online in under a minute. Open Saturdays. Call now

Most businesses have a listing. Few have one that brings people in.

An unclaimed profile is a dead end — no photos, no hours, nothing to tap. A finished one answers the question and takes the booking.

A business listing before and after it is claimed and set up Unclaimed Claimed and set up No photos Narellan Vale Physio No reviews Physiotherapist Website Directions Call Add hours Add phone number Add website Add services Own this business? Claim this listing to manage it 18 photos Narellan Vale Physio 4.9 87 reviews Physiotherapist Website Directions Call Save Narellan Vale NSW 2567 (02) 5550 4321 narellanvalephysio.com.au Open · Closes 6 pm “Booked Sunday night, seen Monday morning.” Review from a local guide · 2 weeks ago
A business listing before and after it is claimed, stacked for a phone Unclaimed No photos Narellan Vale Physio No reviews · Physiotherapist Website Directions Call Add hours Add phone number Claimed and set up 18 photos Narellan Vale Physio 4.9 87 reviews Physiotherapist Website Directions Call Save Narellan Vale NSW 2567 Open · Closes 6 pm
Packages

Set it up, or set it up and run it.

Setup

Everything built properly and handed over. You run it from there.

$1,200one-off
  • Business Profile claimed and optimised
  • Google Ads account and first campaigns built
  • Keyword research and ad copy written
  • Conversion and call tracking installed
  • Handover walkthrough so you know what you've got
Enquire about setup

Setup + Management

Most popular

We build it, then we run it. Weekly adjustments, monthly reporting.

$890per month, plus setup
  • Everything in Setup
  • Weekly bid and budget adjustments
  • Negative keyword pruning so spend stays clean
  • Business Profile details kept accurate
  • One monthly report in plain English
  • A direct line to the person doing the work
Enquire about management
Clinics and regulated health

Priced separately, for good reason.

Everything in the packages above, plus ad copy and landing page wording written to sit inside the AHPRA advertising guidelines and the TGA's rules. It takes longer and it carries real risk if it's done wrong, so it's priced on its own.

$1,600setup, one-off
$1,200per month
Talk about clinic advertising

The setup fee is charged once at the start, whether you take ongoing management or not. Ad spend is paid directly to Google and is separate from our fee. You keep ownership of your ad account and your Business Profile.

About

Someone who spends his own money on this every week.

Expand Online is run by Adam Cooper, who built and runs the Google Ads and Business Profile for a busy local clinic in Southwest Sydney. Every campaign, every tracking setup, every report — done on his own budget first, long before it was ever sold as a service.

That means you're not paying for theory. You're paying for someone who knows exactly what a wasted click costs, because he's paid for plenty of them himself.

Adam CooperFounder, Expand Online

Runs Google Ads and the Business Profile for a busy clinic in Southwest Sydney, every week, on his own budget.

Call Adam on 0408 799 710 Adam Cooper, Expand Online
No lock-in contractsMonth to month. Stay because it's working.
You own your accountYour ad account, your profile, your data. Always.
One person, start to finishThe person you meet is the person doing the work.
Get started

Start with a free audit.

Tell us about your business and what you're spending now. We'll come back with what we'd change and what it would cost.

0408 799 710 cooper@expandonline.com.au Based in Southwest Sydney. Working with local businesses Australia-wide.

We'll reply within one business day. No sales calls out of the blue. See how we handle your details in our privacy policy.